“When picking digitally native brands for their shelves, wholesale retailers have recently found health is wealth. Lola, the period care brand, expanded its partnership with Walmart to reach 2,900+ stores last year. Across the strip mall, labels from Thinx (menstrual underwear) to Care/of (vitamins) have joined Target’s shelves in recent months. 

Ro’s choice: Walmart. The DTC telehealth and pharmaceutical unicorn exclusively told Retail Brew it’s taking its men’s health and wellness products line, Roman, to 4,600+ Walmart stores beginning May 1. 4,600+ locations = roughly 97% of all US Walmart stores.”

 

Read the full article on Morning Brew.