Mmhmm has perhaps the noisiest take on the future of video-conferencing: virtual meetings will be fun, flexible and, as shown by its most recent acquisition, emotive. The video-conferencing software startup, founded by Evernote creator Phil Libin, announced today that it has bought Macro, a company that has created filters, reactions and tools to take the pressure off of virtual meetings (and bring the relationship-building energy back).

The talks between Macro and Mmhmm started in late September, with the deal closing just weeks later. The terms of the transaction were undisclosed, but given Mmhmm’s recent $100 million raise, it’s clear that the early-stage company had some capital to spare.

Macro was founded in 2019 by Ankith Harathi and John Keck, and soon raised $4.3 million in venture capital from investors such as FirstMark Capital, General Catalyst and Underscore VC. Unlike Mmhmm, which focuses on customizing user’s video feeds, Macro changes the actual interface that users are working from.

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