“Ada is on a mission to build chatbots powered by artificial intelligence. The company today is announcing a $14 million Series A that will go far in helping it reach that goal. The company sees the capital fueling international expansion and launching products into new verticals as well as doubling down on employees.

‘2018 was an exciting time for the customer service industry,’ Ada said. ‘Reservations about chatbots and virtual assistants are dissipating, as consumers continue to realize the tremendous benefits of instant, automated, self-service support. Their rising expectations have resulted in an industry-wide shift, with businesses changing from an ‘agent-first’ to an ‘automation-first’ customer strategy.’

The Series A was round was led by FirstMark Capital with participation from Leaders Fund  and Burst Capital, as well as returning investors Bessemer, Version One, and computer scientist, Barney Pell.

‘Ada’s accessible and scalable platform lets non-technical customer service teams build and manage AI-powered chatbots to automate interactions. Ada has delivered transformational, measurable results to some of the world’s most innovative brands, helping them shift from a reactive, expensive support strategy to a proactive model that reduces customer effort,” said Matt Turck,  Managing Director of FirstMark Capital, in a released statement “Ada has played an important role in driving automated customer experience, and we’re confident in the team and the platform to surpass their rapid projected growth.'”

Read Ada’s announcement post and the full article on TechCrunch