How to Build a Challenger Brand
Mason Levey, Founder & CEO of WAVE (and former Founder & CEO of Y7 Studio), spoke at Design Driven in November 2019. He spoke about building challenger brands, specifically in yoga and meditation. These are two industries in which there are many preconceived notions and expectations that Mason and his team work to break down those notions and create space for a refreshed perspective for a different type of audience.