Tina Snow Le, Senior Art Director at Spotify spoke at Design Driven in September 2019. She spoke about “audio as the most honest medium.” That was the message Spotify’s senior art director Tina Snow Le had for the audience at this month’s Design Driven gathering. She also pointed to the work her team had done in Brazil during the development of the “Funk Hits” playlist. Before launching the playlist, Shahin Haghjou, a senior art director on the editorial design team, spent time on the ground taking in the graphic history of Brazil as well as the street art of the country’s favelas. The study provided the aesthetic counterpart to the work of local music experts who had created a playlist that reflected the funkier rhythms of Brazil’s music scene. “Funk Hits” now close to 3MM subscribers, and mirrors the vibrant sights and sounds of Brazil.

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Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski (@dfkoz) and Jack Cohen (@itsjackcohen) of FirstMark.

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