Cameron Koczon, Founder and Partner at Fictive Kin, spoke at Design Driven in February 2019. He shared six tips that he and his team have learned over many clients worth of design work that will help you improve your chances of success. One of his most popular tips is to remember that product problems are not solved by the addition of new features, etc. but rather by subtraction. You can even play a game with your favorite products by subtracting features one by one and seeing if it still retains it’s core product as you wither it away of its features.