VentureBeat | 08.28.13

With Playnomics, data science predicts which players will quit a game in the next month

Playnomics knows which gamers are likely to quit a game in the next 30 days and what a game developer can do to stop that from happening.

Playnomics is advancing the science of running a profitable free-to-play mobile or social game. And it is moving the ball today with its Churn Predictor program on its PlayRM analytics platform. Just as data science has become useful in many other markets, it is becoming critical in games and Playnomics’ goal is to democratize the field by giving every game developer the key insights into data and what they mean for the long term in regards to gamer behavior, audience targeting, promotions, and the life cycle of a game.

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