TechCrunch | 12.19.12

Tubular Raises $2.5 Million To Provide Audience Development Tools To YouTube Content Creators

There are already a number of big YouTube networks, but the number of videos they’re producing and the number of views they’re racking up continues to increase at a rapid pace. But what if you’re Machinima or BigFrame or Awesomeness TV and want to get even bigger? Now there’s a new analytics and audience development platform that will help YouTube content creators and networks to better understand the people who are viewing their content and to better market to them.

Enter Saas-based analytics and audience management startup Tubular Labs. The company just closed a $2.5 million round of funding from FirstMark Capital, High Line Venture Partners, SVAngel, Lerer Ventures, and Bedrocket Media Ventures. That comes on top of $650,000 in seed financing from investors such as Machinima’s Allen DeBevoise and Philip DeBevoise, LowerMyBills founder Matt Coffin, former Badoo COO Ben Ling, MerchantCircle founder Ben Smith, 77 Ventures general partner Corbin Day, former YouTube exec Dean Gilbert, former Yahoo exec Hilary Schneider, Inadco founder James Walker, Brand In Hand founder John Hadl, Amplify.la managing partner Paul Bricault, and former YouTube and AdMob exec Tony Nethercutt.

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