FirstMark | 04.22.14

Tubular Raises $11M, Courts Enterprise Companies with New YouTube Data Tool

By Sahil Patel

Tubular Labs, a provider of YouTube data and services, has raised $11 million in a Series B round led by Canaan Partners.

Existing investors FirstMark Capital and Lerer Ventures also contributed to the round, which will go toward continued product development, as well as making more sales and marketing investments, according to Tubular CEO Rob Gabel.

To date, Tubular Labs’ primarily data product has been its Audience Dashboard, which has allowed individual creators and brands to access data and trends as it relates to their own channels as well as those of their peers/competitors. If you run a YouTube channel, and wanted to know things like the demographic makeup of your audience or how you are faring in terms of viewership, the Audience Dashboard would be something you could use.

Read the full article on FirstMark