Business Insider | 11.23.12

The Brilliant Pivot That Turned NewsCred Into One Of Silicon Alley’s Hottest Startups

Content marketing is one of the biggest new trends for companies. Businesses are bringing customers closer by building their own content, or getting it from elsewhere.

One of the biggest new players in the market is New York startup NewsCred.

The company takes content from media outlets like Bloomberg, The Economist, and The Guardian, and brings it to third parties, taking care of all of the licensing and legal issues along the way.

At first their business was primarily with publishers, but increasingly, the company’s focus is on putting together customized content for huge brands like Pepsi, Johnson & Johnson, and Orange Telecom.

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