Symphony Commerce raises $11 million to help brands offer faster shipping
Symphony Commerce, a provider of cloud technology for e-commerce platforms, is raising $11 million to grow its fulfillment business. Charles River Ventures, Blue Cloud Ventures, Bain Capital Ventures and FirstMark Capital invested in the round.
Symphony, which helps companies like Gatorade and Hershey’s manage their web business, is doubling down on its logistics services, by helping these brands enable faster shipping. With order management tools and a network of warehouses, Symphony says its offerings will make it easier for large companies to provide two-day shipping or even same-hour delivery in major metropolitan areas.
Pressure from competition like Amazon and on-demand delivery apps has resulted in higher expectations from customers. So that’s why Symphony will now be making fulfillment capabilities a greater focus and can provide these services as a standalone offering.
Shipping efficiency remains “largely an unsolved problem,” CEO Harish Abbott tells TechCrunch. “How do you make sure the order gets fulfilled on time, accurately and cost effectively?”Read the full article on TechCrunch