A Surprisingly Simple Technique for a Rockstar Product Vision: The Ladder of Needs
I was recently asked, “what’s the most important quality of a product manager?” My answer came very quickly: the ability to sell your team on a vision. Why? Because all the other skills we expect in a product manager don’t matter if you can’t sell the team on your vision.
And, beyond selling your team, the skill that most product managers are looking to develop is setting a compelling product roadmap. So, how do you create a compelling vision and roadmap that drives your product to get stronger over time?Read the full article on Catherine's Blog