TechCrunch | 10.23.18

Roman Launches Four New Products Aimed At Stigmatized Men’s Health Issues

By Josh Constine

Today, FirstMark-backed Roman (subsidiary brand of parent company, Ro) launched four new products aimed at helping men handle stigmatized health issues including premature ejaculation, hair loss, cold sores, and genital herpes. These products join their first product (fighting erectile dysfunction) to comprise their current product offerings for men. Ro, their parent company, also recently launched a smoking cessation product called Zero.

More on the new product launch from TechCrunch below:

Today, Roman launched four new products it hopes to cross-sell to users through a unified telemedicine subscription and pill delivery app. It now sells meds for premature ejaculation, oral herpes, genital herpes, and hair loss at what’s often a deep discount versus your local drug store. And for those who are too far gone, it’s launching a “Bald Is Beautiful, Too” microsite for finding the best razors, lotions, and head shaving tips.

“It’s unlikely that you’ll buy razors from Bonobos or pants from Dollar Shave Club. But with a doctor, it’s actually the exact opposite” Roman CEO Zachariah Reitano tells me. “As a customer you’re frustrated if they send you somewhere else.” And so what started as a single product startup is blossoming into a powerful product mix that can keep users loyal.

Roman starts with a telemedicine doctor’s visit where patients can talk about their health troubles without the embarrassment of going to their general practitioner. When appropriate, the doc can then prescribe medications customers can then instantly buy through Roman.

Read the full article on TechCrunch