VentureBeat | 04.16.14

Playnomics Acquired by Unity Technologies

By Dean Takahashi

Unity Technologies is expanding beyond its game engine to services with the acquisition of Playnomics, which provides predictive analytics for game developers, GamesBeat has learned.

The deal was signed and it has closed, so San Francisco-based Playnomics will now be part of Unity chief executive David Helgason’s growing empire. Unity hasn’t announced anything, but multiple confidential sources tell us the effort is part of Unity’s attempt to become a one-stop shop for game tools and services for developers.

The acquisition of Playnomics is the second deal where Unity, the maker of the Unity 3D game engine, has ventured beyond its core business of providing game-making tools for developers. In March, Unity bought Applifier, the Helsinki-based maker of the Everyplay platform for sharing videos of mobile gameplay.

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