TechCrunch | 11.15.16

Pinterest launches an ‘explore’ section for trending topics and ideas

By Matthew Lynley

Pinterest today is launching a new section of the app that is geared around surfacing up trending and top ideas that’ll get additional new content in front of users.

Called “Explore,” it’s a new section of Pinterest that pits its recommendation algorithms against trending content across Pinterest from publishers and other sources that’ll get content in front of users that their existing social graph might not tap into. This is something that a lot of other apps already tap into — such as Instagram’s explore and Snapchat’s discover features.

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