Small Business Trends | 06.10.14

Pinterest Beta Tests Do-It-Yourself Promoted Pins for Business

By Shawn Hessinger

Following the lead of other social networks like Facebook and Twitter, Pinterest is ramping up its marketing features. Back in September 2013, Pinterest announced it was beginning to experiment with sponsored pins. Now the company says it is rolling out a do-it-yourself promoted pin feature in beta too.

Back in September, company CEO and Co-Founder Ben Silbermann had described the new sponsored pins as a way for advertisers to have paid content come up in results and category feeds.
An example Silbermann had given at the time was a sponsored pin of a Batman costume coming up under a search for the term “Halloween.” The ads are also apparently for bigger brands working directly with Pinterest, ClickZ reports. Meanwhile, the new do-it-yourself pins are more for small to medium sized businesses that prefer self-serve features.

In a more recent post on the official Pinterest for Business Blog, Product Manager Jason Costa said the new DIY sponsored pins would be available on a cost-per-click basis at eventually.

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