TechCrunch | 02.08.17

Pinterest adds visual search for elements in images and through your camera

By Matthew Lynley

Pinterest said today it’s launching three new products today that will point out specific elements in pictures — whether viewed live through a camera or through a typical image search — and use them as a jumping point for search.

All of these are designed to keep Pinterest coming back over and over to discover ideas based on images. Pinterest has been increasingly trying to close the gap from a user initially viewing an image to being able to jump to ideas and products with a single step, and adding these new in-image search capabilities is another step toward that.

“Early information technology used words to connect ideas, like hyperlinks,” co-founder and chief product officer Evan Sharp said. “Search engines we built today have drafted on that, they rely on words to get you answers to your questions. But when it comes to searching for ideas, words aren’t the right way. Sometimes you don’t really know what you’re looking for until you see it.”

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