V-Con 2010

Event Date: March 10, 2010

V-Con is a 1-day exploration into how Games-as-a-Service and Virtual Items have changed the playbook forever.
10:00am - 5:15pm l Mezzanine Room 270/272

The event is FREE with the purchase of your GDC ticket.  For more information about GDC please visit www.gdconf.com


Agenda

10:00 – 10:05
Opening Remarks
Mitch Davis | Live Gamer

10:05 - 10:30
Keynote
Nanea Reeves | SVP | EA Online

10:30 – 12:00
The New Product Playbook

10:30 - 11:15
Nanu Nanu!: How to bring social functionality into traditional game design…and actually make it work
Kai Huong | Founder | RedOctane / Guitar Hero
Dennis Fong | CEO | Raptr

11:15 - 12:00
The Virtual Fed: Unleash Your Inner Bernanke with (Little-Known) Virtual Item & Currency Strategies
M. Lee Clancy Jr. | SVP Product Management and
GM of Direct Revenue | IMVU
Patrick Chun | SK Telecom / Cyworld

12:00 - 12:30
The New ARPPU Playbook
What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandizing
William Grosso | CTO & VP Product | Live Gamer

12:30 - 1:30
Lunch

1:30 - 2:00
Keynote
John Smedley | President | Sony Online Entertainment

2:00 - 2:30
The New ARPPU Playbook, Cont't.
Dev-onomics: Economics 101 for Game Designers
Vili Lehdonvirta | Researcher | Helsinki Institute for Information Technology

2:30 - 3:40
Coming Soon...

3:40-4:25
The New Industry Playbook
"Its not Fair!", said the T-Rex: How Monetizing Games-as-a-Service will Save you from Extinction
Brandon Beck | CEO | Riot Games
David Cole | President | DFC Intelligence

4:25 - 5:00
Coming to a Theater Near You: How Micro-Transactions Will Change the Entertainment Landscape
Andrew Schneider | President | Live Gamer

5:05 - 5:15
Closing Remarks

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