NewsCred | 02.02.17

NewsCred’s #ThinkContent Awards: 50 Best Content Marketing Brands of 2017

By Heather Eng

Each year, it’s fascinating to see which brands rise to become content marketing industry leaders.

Whether hot new startups or global giants, the best content marketing brands are the ones with splashy, interactive content hubs that drive conversions, stellar social media presences, innovative new technology integrations, and strong behind-the-scenes strategies and measurement plans. They’re the brands that make us stop and rethink what we’re doing and inspire us to push the boundaries with our own content marketing.

NewsCred’s inaugural #ThinkContent Awards celebrate those best-in-class content marketing brands.

You may be wondering how we selected the top content marketing brands of 2017 when the year has just begun.

The answer is this: These are the brands that are currently doing the best work in the space. Their approaches to content marketing are fresh, innovative, and creative. Even better, these brands have found solutions to some of content marketing’s most pressing issues, including using personalization to give people the right content at the right time, leveraging new content formats, and measuring ROI.

It’s clear that these companies are fully invested in content marketing.

These brands finished 2016 strong and we can’t wait to see what they’ll do this year.

Read the full article on NewsCred