Business Insider | 06.30.14

New App That Raised $2.25 Million Lets You Anonymously Rate Coworkers

By Alyson Shontell

Knozen is a new iPhone app that lets coworkers rate each other’s personalities anonymously. It’s like Lulu is for men, or Yelp is for restaurants.

Founded by former Ladders CEO Marc Cenedella, Knozen pits two coworkers against each other and asks the user a series of questions such as, “Which person is friendlier?” or, “Who is more likely to buy cookies from a girl scout?”

The user then selects which coworker best fits the description and is told how many other colleagues voted the same way. At least seven people from an organization need to sign up for Knozen before they’re allowed to start rating each other to protect everyone’s identity.

Knozen might sound like a recipe for disaster, but Cenedella argues that it’s merely a way to “bring personality to the internet” and that the content is always “positive and upbeat.” You won’t find questions about a co-worker’s appearance, for example.

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