TechCrunch | 04.08.15

Marketo Founder Raises $10M For Engagio, His B2B Sequel

By Jordan Crook

Jon Miller has already built a solid marketing automation tool in the form of Marketo, which went public in May of 2013 and currently has a market cap of more than $1 billion. So it makes sense for him to tackle the same space with a different product.

Meet Engagio.

The company, which offers account-based marketing for businesses, is not even in beta yet, but that hasn’t stopped FirstMark Capital from leading a $10 million Series A in the company.

So what is ‘account-based marketing’?

Miller describes it “fishing with spears instead of a net.”

Read the full article on TechCrunch