VentureBeat | 06.02.15

Live Gamer Rebrands as Global Payments Firm Emergent Payments

By Dean Takahashi

Live Gamer has rebranded itself as Emergent Payments, emphasizing its shift from gaming e-commerce to the broader market for digital payments around the world.

Global e-commerce is expected to reach $1.7 trillion in 2015, driven by growth in emerging markets such as Asia, Latin America, and India, according to market researcher eMarketer. And Emergent Payments is going to focus on those territories.

Palo Alto, Calif.-based Emergent Payments aims to enable digital companies to get to market quickly in fast-growing territories where credit cards aren’t the norm. Emergent Payments handles all of the complex local compliance, value-added tax, and cross-border challenges so that businesses can just focus on what they do. Customers can pay with whichever payment method they prefer.

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