FirstMark | 05.06.11

IMImobile Wins Twice at the World Vendor Awards

* IMImobile receives award for ‘Best Outsourcing Initiative’
* IMImobile CEO Vishwanath Alluri wins ‘CEO of the Year’

London, UK, May 6th, 2011: IMImobile, a leading provider of core technology infrastructure for mobile operators, collected two awards at the World Vendor Awards last night in London. IMImobile won the ‘Best Outsourcing Initiative’ award for outstanding results that its DaVinci Evolved Service platform delivered to MTN Group. Vishwanath Alluri, IMImobile CEO, won ‘CEO of the Year’ for his work in evolving IMImobile into a “global powerhouse” according to the judges.

On receiving the award the World Vendor Award judges commented that IMImobile’s exceptional service delivery for MTN was driven by its desire to innovate: “The winner demonstrated top-line growth for operators through service innovation and delivery speed, rather than operational savings.”

IMImobile’s DaVinci Evolved Service platform helped MTN to:

* Deliver a seamless user experience to its 120 million subscribers
* Centralise content inventory and delivery to offer the latest content quickly and provide the flexibility to offer targeted regional content
* Roll out fast and efficient multi-country deployments
* Run targeted marketing campaigns and promotions, based on analysis of data generated from previous transactions and usage patterns
* Boost ARPU by providing and promoting a range of easy-to-access content
* Reduce CAPEX by adopting a managed service model

Vishwanath expressed his gratitude to the global mobile community on the win: “At IMImobile, we are thrilled to have won the ‘Best Outsourcing Initiative’ award. Our DaVinci platform has helped MTN deliver great services, a compelling user experience for its subscribers, as well as boosting ARPU and reduced CAPEX.”

Vishwanath was awarded ‘CEO of the Year’ as a result of an industry wide vote. The judges commented on the rapid growth of IMImobile, since Vishwanath founded it in 1999 saying:  “Since founding his company this Indian entrepreneur, who has been recognised as one of the 100 most powerful people in the telecoms industry, has evolved his company from a local market player into a global powerhouse.”

On winning the award Vishwanath commented: “I feel this is a reflection of the innovative and compelling work we do at IMImobile that delivers consumer engagement and increased revenues for our customers. Winning these two highly regarded World Vendor Awards is evidence of our continued excellence within the mobile industry.”

About IMImobile

IMImobile is a global technology infrastructure and solutions provider to mobile operators, media companies and enterprises with over 600 employees and a global presence across Asia, Europe, Latin America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. The platform provides the foundation to enable a mobile marketplace and to run a range of next generation mobile internet services and enterprise grade CRM, messaging, rich media, marketing and analytics solutions.

The company’s managed service and technology business model helps reduce time to market for new services whilst lowering CAPEX costs and rapidly generating new revenue streams.

IMImobile is working with over 100 Blue Chip companies and its services reach over 780 million people in 59 countries. IMImobile’s operator customers include Aircel, Airtel, BSNL, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Virgin Mobile and Vodafone. IMImobile’s media and enterprise customers include BBC, Star TV, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony and Warner Music, The AA, Centrica and E-ON.

For more information www.imimobile.com