Forbes Media pairs tech, tastes for wine club
Forbes Media is joining the wine club.
In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.
But the family-controlled media company says it’s taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine “print” that tailors selections to each customer.
To read the full article on Crain’s, click here.