PEHub | 04.25.17

FirstMark Leads Series A Round for Sense360, “leading data insights firm focused on offline customer journeys”

By Iris Dorbian

Sense360, the leading data insights firm focused on offline customer journeys, announced today that it has secured seven million dollars in its Series A funding round. The Company will use the funds to fuel its growth, as well as to strengthen its support of new and existing clients, representing nearly 20,000 locations across the quick serve and fast casual restaurant space. The financing round was led by FirstMark, and included Qualcomm Ventures (the investment arm of Qualcomm Incorporated) and Upfront Ventures.

As part of the announcement, Sense360 also named four prominent industry leaders to its advisory board: Noah Glass, founder & CEO of Olo; Joel Aach, former VP of Insights at Darden Restaurants; Alex Vayslep, vice president at Maritz Holdings Inc.; and Huw Griffiths, global chief product officer at Universal McCann.

“The restaurant and retail industries have been challenged by a lack of deep and actionable consumer insights that can be leveraged to diagnose weaknesses and capitalize on strengths,” said Eli Portnoy, CEO and Founder of Sense360.

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