TechCrunch | 09.09.15

Facebook Equips Business Pages With Mobile Storefronts (powered by Shopify) For Shopping And Services

By Josh Constine

Likes ≠ Dollars. Facebook wants Pages to actually earn money for the 45 million small businesses that use them. So today Facebook is upgrading Pages with a tabbed mobile layout that lets them display storefront “Sections” where users can “Shop” for products or view a list of “Services” the business offers. The company is also making calls to action on business Pages, such as “Call Now,” “Send Message” and “Contact Us,” bigger, more colorful and more prominent beneath the cover image.

The “Shop” section will include Buy buttons powered by Facebook’s partnership with Shopify so users can check out without leaving the social network. Facebook is also testing Buy buttons that link out to a business’ traditional website.

These changes are the biggest made to Pages since 2012. They build on Facebook’s recent announcement of new messaging capabilities for businesses and badges for companies that respond quickly. Today’s updates could make Facebook Pages a utility, not just a presence for businesses.

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