FirstMark | 12.15.16

Customizable Womenswear Brand, Fame and Partners, Wants to Change How You Shop for Clothes

By Fawnia Soo Hoo

Sydney, Australia might be known as the wondrous beachside metropolis we have to thank for Miranda Kerr, Rose Byrne and Finn from “Gilmore Girls.” But lately, the city seems to have become a homegrown launchpad for technologically groundbreaking — and pretty chic — customizable fashion brands started by incredibly smart and impressive female entrepreneurs. Maybe you’ve designed a set of heels on Shoes of Prey, a footwear company founded by Jodie Fox in 2009. Or played with the proprietary 3-D Bag Builder on Mon Purse, a handbag line, founded by Lana Hopkins in 2014 (and which recently launched in the U.S. with a capsule collab with InStyle Editor-in-Chief Laura Brown).

That same year, former e-commerce strategist-turned-venture-capitalist (and serial entrepreneur) Nyree Corby founded Fame and Partners, the world’s first mass-customized contemporary womenswear brand. The made-to-order line offers a Los Angeles-by-way-of-Sydney boho aesthetic, kind of like a Reformation with an Aussie twist. Shoppers can build pieces according to color, height and size, with additional preferred design details like skirt length, strap width, sleeve and neckline. Accessibility is also key: Sizes run from 0 to 22 with prices from $199 to $349, and orders deliver within seven to 10 business days of purchase.

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