TechCrunch | 10.30.12

Conductor Raises $20M Series C To Improve Customers’ Search Rankings, Outlines Ambitions Beyond SEO

By firstmarkcap

SEO company Conductor has just raised a $20 million Series C. The round was led by Investor Growth Capital, with participation from previous investors FirstMark Capital and Matrix Partners.

Conductor’s Searchlight product helps companies understand where they sit in relevant search results, where their competitors sit, and how they can improve their rankings. Customers include FedEx, BestBuy, Siemens, and General Electric. CEO Seth Besmertnik said revenue has grown 300 percent in the last year.

And Besmertnik argued that the growth is only going to continue, because the SEO industry continues to expand. For example, he pointed to Conductor’s recent research showing that on LinkedIn, the number of people who had “SEO” written in their title or description has more than doubled year-over-year, from 250,000 to 530,000. And SEO job listings on Indeed.com have increased 1900 percent since 2006.

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