Bdaily | 10.10.16

Bang & Olufsen exec joins ROLI to support global expansion

By Billy Wood

Music tech startup ROLI, famous for its innovative Seaboard RISE musical instrument, has hired a senior executive at Bang & Olufsen as it embarks on international expansion.

Henrik Lorensen has been appointed as the London-based firm’s new Chief Operating Officer and will work with ROLI’s current leadership team, including founder Roland Lamb, to grow the music brand internationally.

Lorensen, who has a PhD in theoretical physics and has previously worked at Lego, has led the Danish audio business’ B&O PLAY division since 2011, growing Bang & Olufsen’s range of slightly more modestly priced premium speakers and headphones aimed at the mass market.

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