MarketWatch | 09.18.12

appRenaissance Announces Artisan – The New Platform for Native Mobile App Optimization

Artisan is the Industry’s First Self-Service, Dynamic Optimization Platform for Native Mobile Apps

PHILADELPHIA, Sep 18, 2012 (BUSINESS WIRE) — appRenaissance(TM), a leading provider of mobile application software and infrastructure, announced today the beta release of Artisan(TM), a revolutionary new optimization platform built specifically for native mobile apps.

As a first-of-its-kind solution, Artisan is a comprehensive optimization platform that transforms static native mobile apps into powerful and dynamic marketing channels with all the capabilities of today’s best web optimization solutions. Artisan empowers non-technical customers including marketers, publishers and ecommerce professionals to create, test and customize the user experience of native mobile applications. The platform tracks every user interaction and gesture in the application and provides a powerful analytics platform to deliver deep insights into app utilization and user behavior.

The initial release of Artisan (currently in private beta) includes capabilities for A/B/n and multivariate testing. Without writing code, nontechnical customers can create and test multiple user interface designs and flows so that different consumers experience the same app in different ways. Depending on audience response, Artisan then lets customers dynamically deploy the best performing designs to all users instantaneously without the need to recompile or resubmit the application to app stores.

To read the full press release on MarketWatch, click here.