Adobe's Blog | 09.28.16

Adobe Partners with Symphony Commerce to Transform Commerce Experiences

In today’s hypercompetitive marketplace, what really separates industry leaders from the competition is an engaging customer experience. According to Harvard Business Review, companies that execute successful customer experience strategies have higher customer satisfaction rankings, increased revenues, and reduced customer churn.

Modern shoppers are now using multiple devices across multiple touch points when engaging with brands, and these interactions are now shorter in duration as they multi-task on the go. This behavior has fractured the customer journey into hundreds of micro-moments. Each micro-moment represents a ‘choice,’ creating an opportunity for brands to influence and help guide shopper decisions.

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