Fortune | 03.25.14

How Riot Games created the most popular game in the world

By John Gaudiosi

Riot Games’ League of Legends is, by multiple accounts, the most-played video game in the world. The free-to-play game, a so-called multiplayer online battle arena game, or MOBA, launched in 2009 and has over 70 million registered gamers with some 32 million playing on a monthly basis.

Even in the overnight hit-prone video games business, that is startling growth. What’s going on?

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